The Email Marketing Blog

If you’re not A/B testing yet you should be, because you’re leaving money on the table. How do you make good business decisions–do we take guesses and settle for good enough? Nope, we get the data and A/B testing is how we do it. What Is An A/B Test? A/B Testing (also called split-testing) is […]

Your company’s revenue is ultimately decided by the number of leads generated–and converted to sales. Traditionally when leads are generated they are then passed along to the sales team where calls are made, emails are sent, etc. However, many of those leads simply aren’t ready to buy yet. Enter Lead scoring. What is Lead Scoring? […]

When someone signs up for your email marketing or to use your service, it’s an opportunity for you to make your best first impression. Send them an email introducing yourself, thanking them for trusting you, or make a special offer while you’ve got their attention. You can even customize the welcome email based on how […]