The Email Marketing Blog

All about email marketing and automation!

Advantages of Automating Your Marketing

By David on November 23, 2023

According to research done by the Annuitas Group, businesses who use marketing automation to nurture leads experience a 451% increase in qualified leads. Why should you automate your marketing? It works. The Statistics Without getting too far into business theory, the numbers tell a plain story–marketing automation is highly effective. Here are some interesting facts: […]

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Automating in Wingsend: The Campaign Builder

By David on November 19, 2023

The campaign builder is where you’ll be setting up your automated sequences in Wingsend. Campaigns are central to creating a quality automated experience for users and an effective one for your marketing purposes. You’ll typically be sending a marketing message in response to an action taken by your user, or predefined time interval. The purpose […]

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How To Manage Your Audience in Wingsend

By David on November 18, 2023

When you use Wingsend for CRM, it’s easier to make sense of your data and focus on what’s important. Your audience data is paramount in your journey to ongoing success in any industry. You must learn what excites your audience so that they remain patrons of your company. With each purchase from your company, each […]

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